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Part of the strategy seems to be selling the cameras “where the fear of crime is more real than the actual existence of crime. ”Ring would not disclose the number of communities with such partnerships. Sharing video is always voluntary and privacy is protected, according to the company and police. “There is nothing required of homeowners who participate in the subsidies, and their identity and data remain private,” spokeswoman Brigid Gorham said. She said customers can control who views their footage, and no personally identifiable information is shared with police without a user’s consent. Realistically, though, if police want video for an investigation, they can seek a search warrant. Tech industry analyst Carolina Milanesi said engaging with police and offering incentives is a "very smart move by Ring" and a missed opportunity for competitors, including Google's Nest and smaller companies such as Arlo Technologies and SimpliSafe. But a staff attorney at the American Civil Liberties Union of Southern California called the system "an unmitigated disaster" for the privacy of many neighborhoods. Through the subsidy programs, Amazon "gets to offer, at taxpayer dime, discounted products that allow it to really expand its tentacles into wide areas of private life way more than it already has," Mohammad Tajsar said. The Los Angeles suburb of Arcadia has spent $50,000 to offer discounts on 1,000 cameras. Several other communities in the region also participate in subsidy programs, and officials in Los Angeles County just voted last month to get on board.